Gang Hong Group Headquarter Building

Specere A Homage to Purity - Gang Hong Group Headquarter Building

Location: Shenzhen / PRC

Area: 110,000 sqm

Client: Gang Hong Group

Design & Project Architect: QUAD Studio

QUAD Studio Design Team: Wai Tang, Kelvin Chu, Landy Liu, Eric Wen, Andrea Sze, Yuanping Qian, Silenka Zheng, Kamili Niyazi

LDI: SZCDI

Façade Consultant: CBS

Lighting Consultant: RDI

All images by QUAD and SAN

Specere | A Homage to Purity
A play of Frame and Surface

Main Elevation Facing Long Ping West Road

Longgang District Master Plan and Urban Planning Strategy

Ganghong Huilongpu location plan

Located in Shenzhen’s Longgang District, Ganghong Huilongpu resides at the tip of the new masterplan adjacent to Tian’an Cyber Park. Measured at 200m high, the Tian’an Cyber Park is the same height as Ganghong Huilongpu. The two tower becomes the gateway into Longgang District. Ganghong Huilongpu is a mixed-use complex and Ganghong Group’s Headquarters consisting of a 200m tower, a 20 storey Service Apartment and a 3 storey retail podium.

QUAD studio was given a task to design the headquarters for Ganghong Group.

This marks a milestone in their company where their focus is on reshaping the district of Longgang for the next generation and beyond. This gives us an opportunity to rethink what Ganghong represents and as a result, we created an ensemble of interconnected functions that manifests creative energy and collaborative presence.

Ganghong Huilongpu Site plan of the foot hills of Nanmun Mountain Country Park

Ganghong Huilongpu Site plan

Ganghong Huilongpu Top View

Fronting Longping West Road, the 200m tower sits directly opposite Tian’an Cyber Park. Adjacent to the left is a site reserved for Cultural Centre and on the right is Phase 2 of the development.

To designing a Headquarter building requires an understanding of the company and how they want to be perceived. Ganghong wanted to show purity and elegance. Many options were explored but we ended up designing a simple massing rich in details.

In the 1950’s, Josef Albers produced more than a thousand Homage painting and prints in four different formats. His “Homage to the Square” influenced two generations of hard edge and Minimalist art.

Josef Albers in 1950

Homage to the Square : On Near Sky

Title: MMA – 2

In search of Ganghong’s pursuance towards purity and elegance, we devised a tower using the concept of framing and layering as our way to pay Homage to Purity. The results are a box with layers of details that if you study carefully the façade, you will find the play of floating geometries within a picture frame.

A play of layering and floating geometries

Study of side façade during different times of the day

Specere | A Homage to Purity
A play of Frame and Surface

Rendering