THEME AND FOCUS AREAS
The conference theme of this year is Future City. We will attempt to reflect on the laws and trends from individuals to the environment, growth to consumption and brand to industry together with creative people, designers and managers all over the world through forums and urban practice projects to establish a practical model of the future city and explore the construction insight of both China and the world's future city.
In the process of rapid urbanization in China, more and more challenges and opportunities are at hand. As we discuss the creativity-driven changes in consumption, industrial and cultural upgrade, we should realize that it is never a simple issue that single factor change can lead to a qualitative change in the industry. Each element constituting urban structure: education, consumption, manufacturing, space, culture and policy interact with each other. To understand the law, we attempt to put the best creative thinking in the world into the necessary parts of urban development, observe and obtain the phenomena and opportunities inspired by it: the upgrade of supply and demand, the awakening of cultural awareness, the update of urban form, etc. These changes provide the raw materials and kinetic energy for the construction of the future city, which inevitably contains unlimited business opportunities
The Park is the best place for inspiration. We expect to create a distinctive creative space through diverse interactive experiences, innovative exhibition contents and creative social opportunities to lead the audience out of boring meeting rooms, break the inertia of thinking and inspire creativity. This year, with the theme of "Imagination on the Future," the conference invites domestic and foreign outstanding creators to answer the question of “what is the future” through their creations. They would exhibit from a perspective closer to the real life and reflect on a balanced joint development between culture, science and technology; and activate the imagination about the future through small and effective contents.
Global creative masters majoring in various fields will step down from the stage, open up dialogues and exchanges with dozens of industrial elites, focus on the hot issues in the industry, find out the crux of the problems encountered during the process of creativity and implementation through case analysis, brainstorming and data verification so as to seek the inner logic of inspiration and activate the method of creative thinking to help enterprises and individuals to explore innovative solutions